More thoughts on postmodernism and photography.
McLuhan sees the media (of which photography is a part) as influencing reality. Baudrillard sees the media as a replacement of reality itself. It’s not that a particular photographer or photograph is postmodern, but that the media saturation of images creates alternative ‘realities’ that have less to do with the modernist ideal of objective truth than of popularity. Similarly, the ‘worth’ of a photographer is judged, not by professionalism, knowledge and competence, but by the hyper reality of banality and aggressive self-marketing that characterises much fashion and ‘deadpan’ photography.